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USA reaching out
Fairs and exhibitions are fast becoming the preferred choice for US agents seeking new business, while junior programmes are gaining favour among US students, according to this year's Agency Survey on the USA.The total number of students placed by the seven agencies in our survey was 2,722
Individual agencies placed between 120 and 1,000 students on courses per year
Average business growth was 16 per cent in the last 12 months
The average length of stay for US students was one week
Four out of the seven agencies canvassed charge clients a handling fee
On average, agencies worked with 21 schools in the last 12 months
Language travel programmes accounted for 75 per cent of business, followed by internships at 17 percent
To read more of the Language Travel Magazine Survey.
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